The Story of borGO and Taste Abruzzo: Why Two Brands?

If you’ve noticed two different names during your booking process, don’t worry—you’re in the right place! Borgo and Taste Abruzzo Experience are two sides of the same coin, working in perfect harmony to show you the "real" Abruzzo.

• Borgo is our "Home." It focuses on the places and the lifestyle. It’s about the ancient villages (the borghi), the authentic accommodations, and the overall logistics of your travel.
• Taste Abruzzo Experience is our "Soul." It focuses on the gastronomy and traditions. It’s the brand that handles our deep-dive culinary tours, cooking classes, and connections with local food producers.

Why do we keep them both? Because Abruzzo is as much about the place as it is about the flavor. Borgo provides the "how," and Taste Abruzzo provides the "what." Together, they offer a 360-degree immersion into our region. Whether you see one logo or the other, you are supported by the same dedicated team of local experts.